Turn your community into your
ultimate hype squad.
Activate multiple audience groups, track real results, and grow your events, communities, and brands... fast!
How Buzzwave Works
We designed Buzzwave to help you get the great referral marketing results you expect with faster time to value, minimal friction, and less operational overhead.
Install The Buzzwave Pixel
One pixel, one embed. Copy and paste our pixel script to your registration platform. A single script installation requires no technical knowledge, takes just a few minutes, and covers all of your events and campaigns.
Create & Launch Campaigns
Craft ready-made invitations for your audience to share with their connections instantly. Customise invitations with unique, trackable links for speakers and exhibitors. Design eye-catching invitations that stop scrolling and invite engagement.
Activate Your Influrncers
View Results in Real Time
Optimise and Grow Faster
Connect with Your Stack
Coming soon! Keep your CRM and marketing tools in sync with your campaigns. Push personalised links and campaign results results using popular integration platforms like Make and Zapier. Add social cards directly from Canva, Adobe Express, and other popular design tools.
New to Referral Marketing?
Referral marketing turns your existing event community into a repeatable source of registration growth.
Already using referral markeing for your events? Skip ahead to see how Buzzwave makes referral marketing easy for lean teams.
How Referral Marketing Works
People trust recommendations from those they know, admire and respect.
Your speakers, exhibitors, and attendees are connected to others you want to reach. Referral marketing turns that into a viral loop.
- Event participants invite their network
- Connections click and visit the event site
- Visitors register
- New registrants invite their network
Every shared invitation expands your reach. As your event influencer count increases, your growth compounds.
Typical results from referral campaigns:
- 20-35% of participants invite their connections
- 10-25% of registrations attributed to referrals
- Results stay consistent across event cycles
Referral marketing for events and brands isn’t a one-off boost. It’s a repeatable growth pattern.
How Buzzwave Scales Referral Marketing
The process is simple. Running it consistently isn’t. Manual execution breaks down quickly.
- Participants forget to share.
- Invitations lack brand control.
- Tracking is unclear.
- Results vary.
Buzzwave removes that friction and turns the loop into a system.
- Automate sharing at moments of excitement.
- Track clicks and registrations with clear attribution.
- Report what’s working in real time.
- Scale as new registrants continue the loop.
More reach. Better results. Minimal manual effort.
Buzzwave In Action
Explore the core Buzzwave workflows, from installation to live campaigns and measurable results, exactly as event marketers use them.
Engage and Grow Your Audience With Made-For-You Invitations
Empower Attendees
Engage and encourage attendees at registration completion and in the build-up to the event.
- Display a pop-up window over your confirmation page encouraging attendees to invite their connections
- Embed a sharing link in all post-registration emails enabling attendees to invite ther network
Empower VIPs
Empower your exhibitors, speakers, and other VIPs to engage their connections and encourage them to attend.
- Share personalised ready-made invitations with each VIP
- Track performance by influencer, campaign, and event
Improve Time To Value With Quick Campaign Setup
Universal Campaigns
Set up attendee campaigns for engagement at registration completion, and in follow-up emails and communications.
- Easily configure the confirmation pop-up location, where attendees are likely to want to share their attendance
- Copy sharing links to embed in all post-registration emails, giving attendees more opportunites to invite
Targeted VIP Campaigns
Quickly and easily import and configure bulk VIP data and social cards to create stunning scroll-stopping invitations.
- Quickly create unique sharing links for each VIP influencer
- Copy and paste VIP data quickly with any spreadsheet
- Automated matching saves time pairing your social cards and VIP data rows
- Track performance by influencer, campaign, and event
What do my speakers, exhibiors, and other VIPs see after I set this up?
Monitor Campaigns and Optimise Results
See what’s working, who’s driving results, and where to focus next.
- Track invitation shares, clicks, and conversions in real time by event, campaign, and influencer
- Understand which influencers are having the most impact, and which companies and job titles they are attracting
- Use clear data to optimise messaging and incentives
One Script, One Embed, Install in Minutes
Install Buzzwave quickly using a single tracking pixel, with no technical skills required.
- Copy the pixel from your Install page and add it to your registration platform or via Google Tag Manager.
- Install once to enable tracking across all current and future campaigns.
- Confirm setup by visiting a few registration pages, then check back to see your pixel active.
Buzzwave works with nearly all leading registration platforms including:
Want To See More?
The best way to experience Buzzwave is with a free no-obligation trial. Apply today.
Got more questions? Book a demo to see Buzzwave in action and better understand how we can help to grow your audiences and events.