Turn your B2B trade events into audience growth engines.

Referral marketing campaigns are not complicated. They should not require much work either. Most platforms are trying to achieve roughly the same thing. Give attendees, speakers, exhibitors or other participants something useful to share, track who shares it, measure the resulting clicks and registrations, and help the organiser generate more

In our main guide on referral incentives, we covered the big categories that drive event growth: access upgrades, exclusive experiences, recognition, sponsor-funded rewards and more. Below is a detailed list of content-based referral incentives you can adapt for your event. If you haven’t read the broader article on referral incentive

Referral marketing can be one of the most cost-effective ways to grow event attendance, even moreso with proper design and forethought. The difference between a programme that fizzles out and one that scales often comes down to incentive strategy.  Turning your attendees into active promoters sounds simple. In practice, it only

Most event teams already pay for Canva, Adobe Express, or similar design tools. If the marketing team doesn’t use them directly, their designer almost certainly does. So the real question isn’t “Why doesn’t Buzzwave have built-in templates for personalised social cards?” It’s this:  You already own better options. Referral marketing tools

Why does referral marketing work for attendee growth? Referrals work because people trust someone they already know. Industry research shows: Peer recommendations are one of the most trusted sources of information. Trust scores often sit above 80%. Referral traffic converts better than cold channels. Many studies show conversion rates 3–5

We’re pleased to announce Buzzwave 2.0, loaded with new features to help you launch faster and grow your event attendance with less effort. If you’d like a quick walk-through to see any of our new features in action, please feel free to book a demo. Campaign and event dashboards Make