We’re pleased to announce Buzzwave 2.0, loaded with new features to help you launch faster and grow your event attendance with less effort.
If you’d like a quick walk-through to see any of our new features in action, please feel free to book a demo.
Campaign and event dashboards
Make faster decisions with real-time visibility.
Dashboards now give you a clear view of performance at both the event and campaign level. You see what’s driving registrations right now – shares, clicks, conversions – without wrestling with spreadsheets. You can still download the raw data if spreadsheets happen to be your thing.
- Spot high-performing influencers quickly and double down on what works.
- Save time because all activity is in one place, updated in real time.
- Justify optimisation decisions with concrete numbers instead of assumptions.
- Reduce waste by stopping or adjusting campaigns that aren’t delivering.
Referral insights
See exactly who your influencers are bringing in.
You can now see the names, companies, and job titles of registrants driven by each influencer. This gives you more than numbers; it gives context.
- Learn if top influencers are attracting the right buyer types.
- Identify exhibitors, speakers, and VIPs who bring in high-value attendees and involve them earlier in future campaigns.
- Sales and sponsorship teams get a clearer picture of which partners create demand.
Rapid targeted influencer campaign creation
Build targeted campaigns in minutes – see it in action!
You can create tailored influencer campaigns for speakers, exhibitors, sponsors, and VIPs in only a few steps. The tool quickly generates links and personalised messaging given a set of custom social cards.
- Launch personalised campaigns quickly, and update fast when programme details change.
- Save loads of time with auto-mapping of influencer data and auto-matching between data and visuals.
- Reduce workload across marketing and ops teams.
- Give VIPs personalised messages for their connections, which increases sharing and engagement.
Personalised posts and sharing pages
Increase engagement with more relevant posts.
You can now personalise influencer content with merge tags: names, companies, job titles, booth numbers, session titles, and IDs. These details appear on images and sharing pages.
- Personalised content performs better; people respond more to posts that feel relevant.
- Influencers feel more invested when they see content built specifically for them.
- Their connections are more likely to click when they recognise the speaker, company, or session.
Wider social reach
Let your network share in the channels they actually use.
Your attendees and VIPs can now invite their connections across Facebook, X, Instagram, Email, WhatsApp, Slack, Teams, and more. The goal is simple: help your campaign travel further, faster by reaching your connections where they spend the most time.
- Attendees and VIPs can share in seconds to the channels where their connections spend their time.
- Low-friction sharing means VIPs are more likely to share to multiple channels.
- More channels mean more chances for the right people to see your event.
Smoother workflow
A cleaner, faster user experience across the platform.
The entire workflow from campaign creation to monitoring is now more streamlined. You can launch, check progress, and adjust in a logical sequence with fewer clicks.
- Fewer steps reduce time to value and lthe ikelihood of mistakes.
- Logical sequences and layouts mean that teams can repeat processes without training.
- Keep a clear view of what’s active, what’s working, and what needs attention.
What’s Next?
This is just the tip of the iceberg for what we are planning to deliver in our aim to make Buzzwave the most complete and frictionless referral marketing tool on the market. Features under consideration for H1 2026 include:
- Native interface with Canva for direct importing of batch-created custom social cards
- Automated post-show reporting
- Support for multiple creatives for a campaign (influencer can choose between multiple social cards that you provide)
- Middleware integration including Zapier and Make
- Custom fonts and advanced styling for sharing pages and pop-ups
- Incorporating your usability comments to make Buzzwave even more frictionless
Which of these are you most excited about? What’s missing that we should consider? Please get in touch and let us know!
If you’d like a quick walk-through, please feel free to book a demo.
