Creating attractive and effective social media visuals for event participants takes time and money. Not anymore! With Canva and Buzzwave, you can automate the process and launch referral campaigns in under 30 minutes.
This process automates everything! Your team can now quickly generate branded visuals and turn them into effortless referral campaigns. In just a few minutes, you can empower speakers, exhibitors, and VIPs to promote your event with a few clicks, increasing reach and driving more registrations without extra work and budget.
Step 1: Prepare Your Data and Creatives
Gather the following before you start:
- Branded background image with event name, date, and location
- A Google or Excel spreadsheet with participant details:
- Speakers & VIPs – Name, job title, company, optional session name
- Exhibitors & Sponsors – Company name, booth location
- High-quality visuals
- Speakers & VIPs – Headshots, optional company logos
- Exhibitors & Sponsors – Company logo
Step 2: Generate Event Visuals with Canva
This post provides step-by-step instructions, but in brief, you just need to…
- Upload your data and images.
- Use Canva’s “Bulk Create” app to generate event visuals.
- Review and make any necessary tweaks.
- Download all images as a ZIP file.
Step 3: Launch a Referral Campaign in Buzzwave
- Create a “Custom Collection” campaign in Buzzwave.
- Upload the ZIP file in the Social Post step.
- Launch the campaign – Buzzwave will create unique landing pages for each participant.
- Share the landing page links via email, social media, or event platforms.
By following these steps, your speakers, exhibitors, and VIPs can promote your event in seconds, helping to drive registrations with minimal effort.
Want to learn more? We’ll be releasing a detailed step-by-step video tutorial soon. Get in touch so that you will be among the first to know when it’s available!
