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Buzzwave Sequences is a drip campaign automation application designed for trade shows, conferences and other events. It helps event teams schedule and send a series of timely, personalised emails to speakers, exhibitors and other event participants.

Organisers can build a sequence using a visual editor, choose the delay between each message and control the days and times when emails can be sent. They can preview and test messages before launch, pause or restart a live sequence, and track opens, clicks, bounces and unsubscribes. Messages can be sent through Buzzwave or a connected email provider.

As a standalone product, Sequences can support campaigns such as early-bird promotion, event updates and participant engagement. When used with Buzzwave’s referral marketing platform, it can automatically include each participant’s unique sharing link and remind only those who have not yet shared. The sequence can stop as soon as someone opens, clicks or shares, depending on the organiser’s chosen goal.

Unlike generic email automation tools, Sequences has been built around event workflows. It replaces manual reminders, spreadsheets and one-off emails with short, focused campaigns that respond to participant behaviour. Its direct connection with Buzzwave also removes the work of generating, matching and sending individual referral links, helping lean event teams drive action without creating another campaign that needs constant management.